BCBGeneration Internship Portfolio (Fall 2013)
Below is a portfolio of some of the work I did as an intern at BCBGeneration. Included are examples of blog posts, social media posts, and other projects I worked on.
Kappa Alpha Thet
(December 2013 - December 2014)
a Marketing
As Chief Marketing Officer of Kappa Alpha Theta at Chapman University I had a variety of responsibilities. I was responsible for the alumni relations director, service and philanthropy chair, service director, IT director, communications director, and design chair. I oversaw all of their work and worked with them on various projects.
I planned events such as the Mother Daughter Tea (centerpiece pictured to the left) with a $1,000 budget and 120 guests. I also planned our 5th birthday celebration which had 100 guests and a $1,000 budget. I worked with our service and philanthropy chair on our annual fundraiser which raised over $15,000 for CASA of Orange County and had over 400 guests in attendance.
Other responsibilities included choosing and designing shirts for various events, monitoring the Facebook and Twitter Pages, and managing public relations with other chapters. I updated our Pinterest and Instagram accounts and oversaw the updating and redesigning of Chapmantheta.org , our website. I arranged and oversaw a photo shoot for the revamping of our website as well . At the beginning of each semester I gifted each chapter with something and visited their meetings. I also planned any service events with our service and philanthropy chair.
I worked with our Communications Director on producing a newsletter which is distributed to our chapter, alumni, and parents twice a semester. This features news and articles on the past semester.
I planned events such as the Mother Daughter Tea (centerpiece pictured to the left) with a $1,000 budget and 120 guests. I also planned our 5th birthday celebration which had 100 guests and a $1,000 budget. I worked with our service and philanthropy chair on our annual fundraiser which raised over $15,000 for CASA of Orange County and had over 400 guests in attendance.
Other responsibilities included choosing and designing shirts for various events, monitoring the Facebook and Twitter Pages, and managing public relations with other chapters. I updated our Pinterest and Instagram accounts and oversaw the updating and redesigning of Chapmantheta.org , our website. I arranged and oversaw a photo shoot for the revamping of our website as well . At the beginning of each semester I gifted each chapter with something and visited their meetings. I also planned any service events with our service and philanthropy chair.
I worked with our Communications Director on producing a newsletter which is distributed to our chapter, alumni, and parents twice a semester. This features news and articles on the past semester.
Maple Conservatory of Dance PR Campaign
As part of my capstone course, Public Relations Campaigns, I created a comprehensive public relations campaign with a group of four other students. We created a campaign for the Maple Conservatory of Dance which is located in Irvine, California. Our campaign included a new logo, social media plans, a budget, and calendar among many other aspects.
COSMO NYFW Social Media Campaign
I created a week-long social media campaign for Cosmopolitan Magazine in my Internet Communications class. In my campaign I made use of Instagram and Facebook to draw attention to a contest which revolved around New York Fashion Week. Below is the campaign in further detail along with a calendar of example social media posts.
Cleobella Marketing
(August 2011 - January 2012)
While I interned at handbag and accessory company, Cleobella, I worked on the company blog creating posts which were linked to the Twitter and Facebook pages. Posts included fashion news, Cleobella press news, Cleobella products, lifestyle posts, and some of the company's favorite things. To the left is an example of one of my blog posts, I took one of Cleobella's products and taught readers a little more about the product and the meaning behind its design. I used the blog as a way for consumers to get to know the people behind Cleobella, learn about the products, and get a sense of the 'Cleobella lifestyle'.
Krochet Kids International Press Kit
(September 2011 - December 2011)
I created a press kit for Krochet Kids International (KKi) in my Principles of Public Relations class. This included a PR plan, pitch letter, FAQs, fact sheet, press release, and Twitter posts. The objectives of this PR Plan were to increase awareness of KKi and how they help people in developing countries become financially independent and help create a stable economic environment for them. I wanted to get more people involved with the organization by volunteering, donating, or buying the products. Another main objective of the plan was to promote the new program in Somalia, Africa. Below you will find links to the different elements of the project including my full pr plan, fact sheet, pitch letter, and press release.
Wahoo's Advertising Campaign
(September 2011 - December 2011)
I created an advertising campaign in my Principles of Advertising class along with two classmates for a new location of Wahoo's Fish Tacos opening in New York City.
Situation: Wahoo's Fish Tacos opening a new restaurant in New York City
Target Market: Business people, young people, sports fans, beer drinkers, and people working on 5th Avenue.
Goal: Create an image which can work in places other than surf cities. Establish an image and reputation in New York City. Focus on the restaurant experience: cleanliness, customer service, relaxation. Maintain the current feeling and atmosphere created in Wahoo's restaurants.
Campaign: Bringing the beach to New York. The plan was to bring the California beach vibe to New York rather than making New York change. This is shown in the print ad we created above. The campaign integrates break dancing and music native to New York City with food that has a California taste. Coupons would be passed out at a summer concert series hosted by Wahoo's to promote the new location. Advertising mediums include subway, taxi, and bus advertisements. Also social media, radio and print would be used to reach the desired target market.
Situation: Wahoo's Fish Tacos opening a new restaurant in New York City
Target Market: Business people, young people, sports fans, beer drinkers, and people working on 5th Avenue.
Goal: Create an image which can work in places other than surf cities. Establish an image and reputation in New York City. Focus on the restaurant experience: cleanliness, customer service, relaxation. Maintain the current feeling and atmosphere created in Wahoo's restaurants.
Campaign: Bringing the beach to New York. The plan was to bring the California beach vibe to New York rather than making New York change. This is shown in the print ad we created above. The campaign integrates break dancing and music native to New York City with food that has a California taste. Coupons would be passed out at a summer concert series hosted by Wahoo's to promote the new location. Advertising mediums include subway, taxi, and bus advertisements. Also social media, radio and print would be used to reach the desired target market.